Markup Calculator
Calculate selling price from cost and markup percentage, or determine markup from cost and selling price.
What is a markup calculator?
The markup calculator determines selling price by adding a markup percentage to cost. Cost × (1 + markup%) = selling price.
Formula
Selling price = cost × (1 + markup%). Gross profit = selling price − cost.
Worked example
Cost $50, markup 50%: selling price = $50 × 1.5 = $75. Profit $25. Margin (profit ÷ selling price) = 33.3%.
How to use this calculator
- Enter cost and markup percentage.
- Selling price, profit, and margin appear.
Frequently asked questions
Markup vs margin?
Markup is profit as a percentage of cost. Margin is profit as a percentage of selling price. A 50% markup = 33.3% margin. They're different views of the same profit.
Typical retail markups?
Grocery: 10–15%. Apparel: 100%+. Restaurants: 200–300% on food, 500–600% on alcohol. Cars: 8–12% on new. Online: variable.
What is keystone markup?
Doubling the cost (100% markup). Common in jewelry and clothing retail. Cost $50 → sell $100.
Why does markup not equal margin?
Markup is based on cost (smaller number). Margin is based on selling price (bigger number). 50% of cost is more than 50% of selling price, so markup % is always higher than margin % for the same dollar profit.